So you’ve written a book—or have an idea for one. Now what? Most authors find themselves overwhelmed with all of the things that need to be done next. Should I self-publish or look for a publisher? Do I need an agent? What about the ISBN number, the copyright, and the registrations? What does that even mean?
A book shepherd is a consultant who takes you through the whole book publishing process: writing, editing, design, printing, marketing, publishing, distribution, and more. A book shepherd can engage any time in the process, whether you simply have a book idea, a fully written manuscript, or something in between. These people are experts at taking your book from manuscript to finished product, eliminating the confusing and time-consuming process of pulling it all together.
Here are five reasons you should hire a book shepherd:
- Book shepherds ensure you have a polished product. Nothing hurts sales more than an unprofessionally put together book. A book shepherd can look at your manuscript and tell you where and how to make any editing changes, both in grammar and content. If you have a great book idea but it’s jumbled, they can help you organize it so it’s easier to read. Likewise, you need a great cover that fits your genre, and proper formatting. They know the trends and what sells in which markets. Which takes us to our next point.
- Book shepherds have a lot of experience. A book shepherd brings her list of contacts, experiences and yes, even horror stories to each project. She can tell you what has worked in the past, as well as what is working now. The world of publishing changes so quickly that what is trending today, may not be the way to go tomorrow. Keeping up with the industry is a full-time job in itself, and this is one area where a book shepherd is invaluable.
- A book shepherd saves you time. Preparing a book for publication takes a great deal of time. If you are a business person using your book as a tool to promote your business or to find speaking engagements, you want to focus on that. Handing your book over to a shepherd allows you the time to pursue your goals. If you’re an author, the best way for you to succeed is to have several books published under your name, so you need to write. Sit down at the keyboard and follow your passion. Let a shepherd handle everything that come afterwards.
- Book shepherds know how to market you. Because every author’s voice is unique, each book needs to be treated as a separate project. Books shouldn’t be published in a cookie-cutter fashion which is what you may find with many vanity presses. A book shepherd will know the right niche for your book and how to make it stand out in the crowded world of publishing. Readers look for certain types of cover art, and you will need the back copy written to target your audience. The saying “You can’t judge a book by its cover” simply isn’t true. Readers do it all the time, and you want your book to be the one they pick up!
- Book shepherds help you find a publisher. What type of publisher should you go with? What are the advantages of being your own publisher? Do you need an ebook? A book shepherd can list your publishing options, and help you decide what is best for your book based on your goals and budget.
Your book is the beginning of a new journey for you. Being a published author automatically gives you a certain amount of authority on your subject. Make sure the product you hand people reflects the high standards you set for yourself. Now start writing!